When Spotify was first trialing Car Thing, the device was free and required an invite to order. Car Thing couldn’t do anything a smartphone couldn’t, but in Spotify’s defense, most phones don’t have big honking knobs. The Car Thing cost $90 on top of an existing Spotify subscription, couldn’t work without a connection to your smartphone, and wasn’t able to work with any apps besides Spotify - meaning it had no ability to play audio alerts from your navigation app, for example. Safe to say we have never been the biggest boosters of Car Thing here at Jalopnik, and given that “product demand” is cited as one of the influencing factors behind its discontinuation, the public didn’t seem to take a shine to it, either. This initiative has unlocked helpful learnings, and we remain focused on the car as an important place for audio.” Existing devices will perform as intended. “Based on several factors, including product demand and supply chain issues, we have decided to stop further production of Car Thing units. “The goal of Spotify’s Car Thing exploration was to better understand in-car listening, and bring audio to a wider range of users and vehicles,” a spokesperson told TechCrunch. Spotify took a bath on Car Thing, falling short of its targeted revenue for the second quarter of 2022 in large part because it decided to cut and run on the gadget. The company revealed it is no longer manufacturing the device, citing “product demand and supply chain issues” in its latest quarterly earnings report. That’s how long Spotify gave its Car Thing - a music-streaming device that connected your smartphone to your car via Bluetooth or an aux cable - before pulling the metaphorical plug.
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